CONFIDENTIAL · SEED ROUND 2026
Creators get paid.
Brands get the room.
One login for Indian creators and the brands — partners — who hire them. The brand writes the goal, sees the rate, funds escrow, files GST. The creator sees usage, pay date, and UPI. They can ship with ClipCrew’s native tools — including best-in-class AI clipping — or bring their own asset. The company is the room both sides get paid in.
A brand pays an agency 20–40% and still cannot see who posted, what the creator was actually paid, or whether the sales goal survived the WhatsApp chain. The creator never sees the SKU, the usage window, or the kill fee — only “2 reels, Friday.” Both sides are working a deal neither of them owns.
— THE PROBLEM
Two sides. Zero shared room.
Creators don’t own brand goals
A brand brief is a sales goal, SKU, season, legal. After the agency translates it, the creator sees “2 reels, Tamil, this week.” They cannot price usage rights they were never shown. They cannot hit a KPI they were never given. Then the brand calls the post a miss — against a goal the creator never owned.
Brands don’t own creator pain
Finance wants a GST invoice and a 194J line. The creator wants the rate in writing, a cap on revisions, and UPI in 7 days — not 60. The brand never hears that. The agency translates both sides, marks up the talent, and keeps the book. That is why agencies feel like they work — until the next campaign starts from zero.
WhatsApp is the contract
“₹25k, 2 reels, Friday” in a chat. Then a verbal extra after the post is live. No escrow, no usage window, no kill fee. 30–90 day slips are normal. Screenshots are the only evidence when it breaks.
The agency rents the relationship
The brand thinks they bought a creator. They bought a middle desk. 20–40% off the top, a PDF roster, no DNA, no GST path, no memory of what actually converted. Next quarter they pay again to meet the same person. It does not compound — it rents.
The promise is speed-to-rupee. Tools help them ship.
Creators can use ClipCrew’s native tools — including best-in-class AI clipping — to make the asset. That is optional. The company is the trusted path from “this brand wants a Tamil finance creator in TN” to money in a UPI wallet, without an agency owning both sides.
A room both sides can stand in
Brand writes the goal. Creator sees the rate, the usage, the pay date. Escrow funds on sign. Ledger on publish. GST the finance team can file. No chat-is-the-contract.
A profile a marketplace cannot scrape
Not followers. What they make, who they already worked with, the niche, the competitive set, the course or community they already sell, and how that audience actually behaves.
Make them money as fast as we can. Native tools shorten the time from brief to asset. The room shortens the time from asset to UPI.
— HOW A DEAL RUNS
Search. Connect. Handshake. Paid.
One deal room. Brief, contract, invoice, payout — one shared state. No scattered WhatsApp.
Three ways in. One room.
Search
Brand opens ranked creators. Creator opens brands that fit. DNA, not a PDF roster.
Connect
Someone has to say yes to the introOutreach the brand approves first. A warm intro — not a cold email the agency sent for them.
Handshake
Fit-check — walk if values do not matchGoal, usage, rate, revisions, pay date on one page. Either side can walk. The brief is no longer a translation.
Agreement
Needs both signatures + fundsBoth sign. Escrow funds. GST invoice lands. The chat is no longer the contract.
Get paid
Creator ships — with ClipCrew’s native tools if they want them, or their own asset. Post goes live. Ledger updates. UPI clears. Brand sees who they hired.
— THE MOAT
Creator DNA — The File a Marketplace Cannot Buy.
Follower counts and a media kit are gameable, and late. We assemble a working file from the creator’s actual work and the deals that already moved through us — the meta a brand needs before the first brief.
What they create
Formats, languages, cadence, tone. Long-form vs Shorts vs newsletter. Read from the work, not a form they filled in once.
Brands they already know
Categories and names they have shipped for — cookware, fintech, ed-tech — plus rate history when the deal ran on our rail. Stops the cold “have you worked with anyone?” email.
Niche + audience
Who actually watches: region, language, intent (“where do I buy this pan” vs entertainment). The ICP a brand is paying for, not a vanity geo tag.
Competitive set
Who else in that niche a brand would also shortlist. So matching is “this creator, not those three” — not a dump of everyone with 50K followers.
What they already sell
Courses, cohorts, newsletters, Discord/Telegram communities, merch. Engine B starts from inventory they have, not a blank “start a product” slide.
How they perform
What holds attention, what they save, what they ask to buy. The signal before the brief — so a ₹20k collab is not a guess.
Honest about the moat
A single metric is not a moat. Ours is the bundle: this file + the creator relationship + the payment rail + regional depth, on a long-tail market $199 deal rooms skip. A new entrant cannot buy that as an API.
— FOR BRANDS / PARTNERS
Everything a brand gets.
One room instead of an agency desk. AI agents plan the campaign. You write the goal, see the ranked shortlist, fund a wallet once, and file tax. Same entitlements as the unit-economics sheet — Silver / Gold / Platinum.
AI agents
Crew takes the goal and returns a plan, a ranked shortlist, and outreach drafts you approve before anything sends. Silver: plan + shortlist + drafts. Gold: live campaigns. Platinum: custom recruit. Not a chatbot — a worker on the brief.
Goals & campaigns
You write the sales goal, SKU, usage, pay date. Creators see the same page. Silver 2 live campaigns. Gold 6. Platinum unlimited. The brief is no longer a WhatsApp translation.
Ranked creators
DNA + fit-check — not a follower dump. Silver 20 matches / campaign. Gold 50. Platinum 100. Browse is free: 5 ranked views. Save a shortlist before you contact anyone.
Outreach you approve
10 / 30 / unlimited messages you see first. Inbox keeps every reply in one thread. Warm intro pack: 5 extra connects for ₹4,999 without jumping to Gold.
Deal room
Brief, contract, escrow, ledger. One shared state. You see who posted, the real rate, and whether the goal survived. Funded collabs: Silver 5 / mo · Gold 10 · Platinum unlimited.
Wallet + payments
Fund once, pay many. India: Razorpay (UPI, cards, netbanking). Outside India: Stripe. Escrow pulls from the pot. Finance is not raising a new PO for every creator.
Tax & finance collab
GST invoice on Silver. TDS 194J / 194-O on Gold+. Pay flow is request → review → confirm. Ledger finance can file — not a screenshot from chat. One service fee: 10% · 5% · 2.5%.
Teams — delegate to agents
Add seats and agents so a marketer is not the only login. Silver: 1 seat. Gold: 3 seats · 1 agent. Platinum: 8 seats · 3 agents. Extra agent seat ₹4,999 / 30 days. The agent runs campaigns you still approve.
Attribution
Gold+: clicks and sales per creator. Platinum exports + API. You know which hire converted — the agency never shows you this.
No clipping on your invoice
You buy campaigns and the room. Creators ship on their own Pro plan, with native ClipCrew tools if they want them. We never sell you minutes.
First logos get extra ranked connects.
For the first brand reviews (the CoinSwitch-shaped conversation): a founder-run shortlist plus a Warm intro pack — 5 extra connects, no Gold jump. Quote Silver ₹4,999 + 10%. If escrow and UPI do not clear on that first campaign, we do not ask you to scale.
— AGENT-NATIVE · EVERY SURFACE
The room, wherever they already work.
The deal room does not wait for a browser tab. Creators and brands reach ClipCrew from inside ChatGPT and Claude, from a phone that runs their workflow as an agent, and from any surface a partner builds on our SDK. One rule holds everywhere: no credit spend and no GPU job starts from a chat, and money never moves there — escrow, payouts and GST stay on clipcrew.ai.
ChatGPT plugin + Claude connectors
Creators and brands run the existing loop from inside the assistant they already have open: prepare a clip job, read a channel’s DNA, find the other side, send a proposal, accept, chase a late payment. An entry point, not a back door — every commitment is shown and confirmed first, and the job is approved and started on clipcrew.ai.
Build agents on the room
The same flows ship as a typed SDK on client and server, so our own agents — and a partner’s — can plan, shortlist, draft and act against the deal room with our guardrails already wired in. The room becomes a platform, not just a website.
A phone that runs the workflow
Native iOS and Android apps where a brand states a goal and a creator works their deals, and an on-device agent does the walking — plan, shortlist, draft, remind. Approvals and money still take a human tap. In internal testing now.
Distribution multiplies the moat. The assistant is the new front door, the SDK makes the room programmable, the app puts it in a pocket — same escrow, same DNA, same payout rail underneath. We meet both sides where they already are instead of asking them to come to us.
— HOW THEY GET PAID
Two Rails. One Login. Speed-to-Rupee.
The product is income. Creators can use ClipCrew’s native tools — including best-in-class AI clipping — to ship. We never sell minutes to a brand.
A deal you can fund this week
- AI agent turns the brand goal into a plan, a ranked DNA shortlist, and outreach drafts you approve
- Brand writes the goal. Creator sees rate, usage, revisions, pay date before they say yes
- Escrow on sign. Razorpay in India, Stripe outside. Brand wallet so finance funds once — not a new approval per deal. GST + TDS on Gold+
- One service fee the brand pays: Silver 10% · Gold 5% · Platinum 2.5%. Creator keeps the agreed rate — we do not take 15% from the talent
Sell what they already have
- DNA already knows the course, community, or pack they run — or the ask sitting in comments
- Price it for that audience. Sell it with an asset that already worked
- We take a cut when money moves. No second tool, no new storefront login
- Faster than a brand cycle: a ₹399 pack can clear the same week they notice demand
A brand can also fund what the creator already sells.
Today the brand pays for a reel. Later they can sponsor the creator’s own course or pack — same login, same payout. Not live. After brand deals actually clear.
Creators and brands go viral through clippers.
A third market is already live in the US: clippers cut a creator or a brand into Shorts and get paid for views (Vyro and peers — find a campaign, post, cash out on CPM). We already sit on the asset, the DNA, and the payout rail. High-level: a campaign the clipper posts, we meter, we pay — same login. Not thought through to SKU yet. Do not build it before Rail A clears rupees.
— COMPETITIVE LANDSCAPE
The Right Comparison.
Same sheet as the founder unit-economics page: VEED (editor), OpusClip (long → Shorts), Passionfroot (deals). ClipCrew is the income room. Native tools — including best-in-class AI clipping — sit on the creator login.
| Capability | ClipCrew | VEED | OpusClip | Passionfroot |
|---|---|---|---|---|
| What they actually sell | Income room + SOTA clipping | Browser editor + AI credits | Long → Shorts | Creator ↔ brand deals |
| Creator door (paid) | Pro Silver ₹499 / 60 min | ~$12 / seat / mo | $15 / 150 min | Free SaaS |
| Mid / top creator | Gold ₹999 / 150 · Plat ₹3,999 / 800 | Pro ~$21–24 · Studio $39 | Pro $29 / 300 min | — |
| ₹ / source-minute | ₹8.32 · ₹6.66 · ₹5.00 | N/A (seats) | ₹8.40 ($0.10) | N/A |
| AI clipping | Best-in-class · state of the art | Not a long-to-Shorts factory | Yes | None |
| Brand door | Silver ₹4,999 + 10% | $199 / mo + 2% | ||
| Take from the creator | None on brand deals | N/A | N/A | 15% matched |
| Razorpay + Stripe + brand wallet | ||||
| Creator file (not followers) | ||||
| AI agent (goal → shortlist → drafts) | ||||
| Clipper / per-view campaigns | Exploring |
Do not out-edit VEED. Do not copy Passionfroot’s $199 or 15% haircut. Quote Silver 10%. Door the creator at ₹499. Clipper commerce (Vyro-style) stays a footnote until Rail A clears rupees.
— MILESTONES
Prove Rupees by Hand. Then Productize.
If a rupee will not move on WhatsApp with ten people, software will not fix it. Dates below are the income rail.
Live
Creators in production. Brand room in preview.
Working Indian creators already on the product. Brand Hub is a waitlist + matching preview — not checkout.
Now · H2 2026
Prove rupees by hand
3–5 brand logos and 20–50 creators. First Silver invoices (₹4,999 + 10%). If escrow and UPI do not clear, we do not productize.
FY 2027–28
Silver / Gold / Platinum in checkout
Wallet + GST live. First 1,000 paying creators. Toward $500K. Scale the rail that already moved money.
FY 2028–29
The Blend · Series A
3,000+ paying creators. Brands sponsoring the creator’s own product. $1.5M. Thin marketplace. Series A.
— PRICING
Two Offerings. One Idea: Get Paid.
proposed — numbers from unit-economicsCreators — proposed (Free + Pro Silver / Gold / Platinum)
From the unit-economics sheet. Door ₹499 / 60 min. Default ₹999 / 150 min. Top ₹3,999 / 800 min. Browse brands on every plan; message them on Platinum (or a Gold top-up). Three top-ups only (clip · outreach · burst). Live checkout is still the old ladder until we switch.
Free
See matching and payouts. Best-in-class AI clipping on a short demo. Browse brands — cannot message them. Not enough to run a channel.
Pro Silver
Door. Browse brands — cannot message them. State-of-the-art AI clipping, no watermark. Outreach is Platinum, or a Gold top-up.
Pro Gold
Default working plan. Take inbound deals — accept + escrow. DNA on. Message brands with a top-up, or on Platinum.
Pro Platinum
5 brand outreaches / mo. Top self-serve. Grow with top-ups — no fourth plan.
Brands / partners — proposed (Silver / Gold / Platinum)
One service fee on funded GTV: 10% · 5% · 2.5%. Creator keeps the agreed rate. Silver → Gold at ~₹2L GTV/mo. Gold → Platinum at ~₹6L. Brand top-ups: Warm intro ₹4,999 · Campaign burst ₹14,999 · Roster fill ₹39,999.
Silver
₹4,999 + 10% all-in. 5 funded collabs. ₹1L GTV (5 × ₹20k) → ₹14,999. Quote this — not $199.
Gold
₹14,999 + 5%. 10 funded collabs, TDS + attribution. Cheaper than Silver after ~₹2L GTV/mo.
Platinum
₹29,999 + 2.5%. Unlimited. Covers the rail. Cheaper than Gold after ~₹6L GTV/mo.
— THE MONEY THAT STAYS
Profit is sanity. Cash is reality.
Revenue is vanity. Profit is sanity. Cash is reality.
WeWork booked a bloated top line. We do not. A ₹20k collab is the creator’s money — not ours. We bill SaaS plus one service fee. We do not count GTV, escrow, or “community-adjusted” anything. Profit is after usage and people. Cash is what is left.
Creator SaaS
Free → Pro Platinum. Recurring INR we can collect. The login that builds Creator DNA.
Brand SaaS
Silver → Platinum. Recurring INR for the room — not minutes, not GTV.
Fee on money that moves
10% / 5% / 2.5% on funded brand deals (brand pays). A cut on creator-sold offers. Escrow is a rail. It is not revenue.
| What we bill (not GTV) | Y1 | Y2 | Y3 |
|---|---|---|---|
| Creator SaaS | $105K | $400K | $1.15M |
| Brand room (SaaS + our fee) | $15K | $100K | $350K |
| Billed — vanity if we stop here | $120K | $500K | $1.5M |
Same three-year billed totals as the prior deck. The number that matters is below — what we keep, then what cash remains.
| Y1 | Y2 | Y3 | |
|---|---|---|---|
| What we bill | $120K | $500K | $1.5M |
| Gross profit | $78K | $377K | $1.22M |
| Gross margin | 65% | 75% | 82% |
| Cash from ops | −$40K | +$47K | +$504K |
| Cash margin | −33% | 9% | 34% |
Cash from ops ≈ EBITDA. Positive mid-Y2. Y1 burn is the raise, not a story we hide. Costs are usage and people — no inventory, no lease-back, no adjusted EBITDA. Line-item vendors stay off this page.
— MARKET OPPORTUNITY
The Creator Income Infrastructure Gap.
— THE ASK
Valuation & Ask.
Raising $250K · 10% dilution · $2.75M post. Cash-positive mid-Y2. Y3 cash from ops +$504K — not a $1.5M vanity print.
Post-money $2.75M
Brand room, matching, escrow. Keep payouts reliable as volume grows.
Processing capacity — not a second product surface.
Creator outreach and the first Indian brand logos.
US entity, compliance, accounting.
Buffer.
Why now
- Creator DNA — the bundle, not an API you can buy
- AI agents for brands: goal → ranked shortlist → drafts you approve
- Two engines + the Blend, on one login
- Agent-native distribution: ChatGPT + Claude, an Agent SDK, and iOS/Android apps — the room where they already work
- India-regional-first wedge (500M+, unserved by Western tools)
- Creator door at ₹499; brand Silver at 10% — not $199
- Prove rupees by hand before we scale the income layer
- Founder is a 200K+ creator — IIMB and NID alumni, Amazon and Google
- Cash-positive mid-Y2. Breakeven ~$35K MRR (month 14–16)
- 80%+ gross margin. We do not count GTV as revenue
- Innoverse Media LLC, clean cap table